Citi Digital Banker - Broadway/56th Street Branch in New York, New York

  • Primary Location: United States,New York,New York

  • Education: High School Diploma/GED

  • Job Function: Sales

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 18033297


Citibank delivers a wide array of banking, lending and investment services to individual consumers, as well as to small businesses. Our U.S. Branch Network is comprised of over 700 branches across 12 states complemented by 24-7 access to customer service through a network of fee-free ATMs, CitiPhone Banking®, Citibank Online and Citi Mobile. Citibank's products and services cover a wide range of client banking needs including basic banking (checking and savings accounts, investment products), mortgages, small business, commercial banking, investment advisory services, and financial needs and analysis tools to enable Citibank to bring tailored solutions to every client.

Position Summary:

The Digital Banker delivers best-in-class client service to maximize relationship building opportunities through branch sales and service execution. The banker acquires new relationships and deepens existing relationships through the cross-sell of relevant products and services while delivering remarkable client experience in a Smart Banking environment. The banker demonstrates and educates clients on self-service capabilities and performs transactions as appropriate. The banker leverages the Attract, Engage and Connect Smart Banking model. When appropriate, the banker connects clients with specialists.

Position Responsibilities:

• Achieve sales goals in all categories

• Approach and engage clients in a non-traditional, open architecture branch setting to identify the financial needs of the clients. May require standing 60-70% of the work day

• Proactively identify and address client sales and service needs; appropriately convert service requests into sales

• Perform calling activities including proactive outbound sales as well as follow up

• Ability to leverage technology (e.g. Sales Wall) to uncover opportunities to deepen client relationships

• Use the various marketing tools available in the branch to present product offers and financial solutions to existing and potential clients (e.g. sales wall, tablet, smart phone, workbench, etc.)

• Connect clients to the appropriate partners as necessary (e.g. leverage video conference for FA, mortgage specialist, etc.)

• Energetically greet and interact with clients on the bank floor

• Take full ownership of clients’ problems and ensure complete client satisfaction with resolution

• Recognize transaction needs of clients, direct them to the alternative self-service channels and provide assistance with self-service as needed

• Educate clients on self-service capabilities and encourage use of digital service channels (e.g. Citibank Online Banking (CBOL), ATM, Teller Cash Recycler (TCR), etc.)

• Provide feedback to management on ways to enhance sales processes and service delivery

• Understand and comply with Citibank policies, standards and procedures to ensure the security of the bank’s and clients’ assets

• Facilitate the execution of financial transactions in accordance with bank policies and procedures

The information listed within this description summary is intended to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive account of all the responsibilities, and/or minimum qualifications required of an employee assigned to this position.



• High School Diploma/GED (Bachelor degree preferred)


• Demonstrated ability to identify client needs in order to close appropriate sales and deepen relationships in a fast-paced environment

• Ability to partner with clients on service needs and enhance the relationship through effective resolution

• Knowledge of and fluency in use of Smart Banking tools and technologies in order to facilitate remarkable client interactions

• Strong client service orientation

• Digitally-savvy; strong technical aptitude

• Results-oriented; self-starter, entrepreneurial -orientation

• Excellent verbal and written communication skills

• Ability to engage with and influence others

• Ability to think creatively to solve problems

• Product/service knowledge; expertise in articulating product/service information to clients

• High degree of precision: Ability to efficiently and accurately process multiple and large transactions

• Strong financial/business acumen

• Organized; ability to manage time effectively and to multi-task

• High School Diploma/GED (Bachelor degree preferred)

• 3-5 years banking, retail other related direct sales and service experience

• NMLS registration; Safe Act compliant

This position requires the employee to register as a mortgage loan originator with the Nationwide Mortgage Licensing System and Registry ("Registry") and obtain a unique identifier from the Registry before engaging in mortgage loan originator activities, to maintain and renew that registration on an annual basis, to update registration information with the Registry on a timely basis, and to provide that unique identifier to consumers as required by applicable SAFE Act regulations and Citi policies and procedures.